SENSI PARK BY DB3

brand identity. go-to-market strategy.

The Opportunity | Chicago based development company creating an indoor agricultural industrial business park 
The Process | Launching Your Business, Go-To-Market Strategies, Thinking Like A Startup
The Backstory | db3, a Chicago based development company, wanted to create a grower and processor’s paradise. Sensi Park was designed as a Building of the Future to accommodate any product type or grow method. With spaces starting at 5,000 square feet that can accommodate up to 28 foot grow heights, Sensi Park has the capability of providing unlimited opportunities to impact the global market.
The Result | Kush worked with db3 to develop their marketing strategy and go-to-market plan. Kush led a variety of strategic workshops, stakeholder meetings and focus groups in order to better understand the various user personas. Using the data collected, a marketing plan and brand guidelines were created including a logo and supporting materials. Additionally, Kush developed architectural plans, building renderings, and elevation drawings to be used for municipality discussions and investor relations meetings.