Grand Remedy

branding. marketing. packaging. go-to-market strategy.

The Opportunity | Start-up CBD company 
The Process | New Product Development and Innovation Accelerator 
The Backstory | Grand Remedy CBD, a start-up CBD company, wanted to enter the CBD marketplace but did not have a brand presence or go-to-market strategy. In the ultra competitive CBD marketplace, high-quality, innovative products along with a compelling brand story are necessary to survive.
The Result | Kush led Grand Remedy through a series of Innovation Accelerator workshops that identified and created their brand, and helped shape their Go-To-Market Strategy. The Kush team developed the logo and brand messaging, assisted with product selections and formulations, set up distribution channels, connected Grand Remedy with retail partners, built their online store and established their ecommerce platform.